Event highlights videos are videos that capture the essence of a particular event. This event could be anything and everything from something personal, like weddings, to corporate events and conferences. Regardless of its duration, event highlights capture the event’s most important moments in a short two to three minutes.
What is an Event Highlight?
Event videos encapsulate the key moments of your event, offering those unable to attend a comprehensive overview. They serve as valuable tools for marketing your future events, providing insights for potential attendees next year. From capturing keynote speakers to conducting interviews with guests, our aim is to comprehensively document every aspect on video.
Who, When, and How?
Who: Companies seeking to showcase the highlights of your event from beginning to end aim to capture every essential detail and incorporate them seamlessly into the video.
When: Event videos serve the purpose of promoting upcoming events or reminding individuals of the previously held event.
How: Event videos encapsulate the highlights of your events, offering viewers awareness and a retention factor. This positions them effectively in the awareness and retention stages.
Benefits of Event Videos
- Transform your dull presentations into vibrant videos that breathe life into your brand and company with the help of event videos. Statistics indicate that audiences are nearly 10 times more inclined to engage with video content.
- According to research, employees tend to forget 65% of the information covered on that day within a week. On a positive note, retention rates can increase significantly, with viewers remembering up to 80% of what they watch.
- Displaying footage from an event you’re promoting can effectively allure potential customers. Providing a visual preview of the firsthand experience awaiting them serves as a significant motivator for enticing new customers.
Use Cases
Organization News & Feature Stories
Staff engagement: People Profile Stories
Event Coverage
Stakeholder & Investor Relations
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